Mission Vision 2024 Recap 

by Joseph Pritchard 

Officers, staff, and volunteers from The Salvation Army’s social ministries gathered at the USA East Territorial Social Ministries Conference, Sept. 15–18, at the DoubleTree Hilton in Lancaster, Pa. The theme of “Rediscover, Re-energize, Reconnect, Rejoice” emphasized healing, collaboration, and professional development in the aftermath of the COVID-19 pandemic. 

Participants from across the territory—including officers, social workers, and funding experts—shared insights, strengthened their networks, and celebrated the resilience of those working on the front lines. The event fostered a sense of community while focusing on professional growth and practical tools for improving daily operations. 

Petra DeCaille-Poleon, the newly appointed territorial social ministries director, highlighted the importance of balancing emotional support with professional development. She emphasized that the conference wasn’t just about healing but also about empowering workers with the skills they need to continue their mission. 

Workshops covered a range of topics, from funding strategies and collaboration to self-care and the use of data in social ministries. The pandemic changed the way many people approach their work, making it crucial to address both the personal and professional challenges that arose during this time. 

Keynote speaker Rev. Eugene Cho, president and CEO of Bread for the World, encouraged attendees to remain steadfast in sharing the message of Jesus, despite the complexities of the modern world. He reminded the audience that each person is created in the image of God and can be used by Him for His glory. Other notable speakers included Blake Lanier, a psychotherapist and founder of The Lanier Practice, and Commissioner Ted Horwood from International Headquarters, who led the plenary sessions with a time of reflection and devotion. 

A particularly moving moment came with the recognition of essential workers who played a pivotal role in the Army’s social ministries during the pandemic. Pins were awarded to these individuals in an emotional ceremony, accompanied by applause and appreciation for their selfless service. 

The event not only provided a space for professional development but also offered attendees the chance to exchange ideas and best practices. Whether through workshops or informal discussions, participants left the conference with new skills, renewed energy, and a stronger sense of purpose. 

The 2024 Social Ministries Conference reinforced The Salvation Army’s commitment to supporting its workers and volunteers, ensuring they are equipped with the tools, knowledge, and spiritual guidance necessary to continue their vital work in the community.