In 2022, The Salvation Army launched the first ever year-round digital advertising campaign – Love Beyond. The campaign is based upon the scripture 1 Peter 4:8, “Above all, love,”
Love Beyond is a call to action. It’s a reminder to love others beyond all else. Beyond differences, borders, generations, and circumstances. And sometimes, beyond reason – like driving toward a hurricane. The Salvation Army has the unique ability to share this message, because we are driven by God’s love, a love beyond comprehension.
After launching on Valentine’s Day, the campaign continued throughout the year highlighting some of the service of The Salvation Army – such as hunger, shelter, and bill assistance. During the holiday season, the campaign messaging focused on the need that exists during the holiday season and long after the Christmas tree comes down.
The Love Beyond campaign will continue throughout 2023 as well. In fact, Love Beyond will highlight 24 different key moments in time throughout the year – such as Easter, Memorial Day, Back-to-School, and many more.
A comprehensive list of what Love Beyond is highlighting in 2023 can be found on the Red Shield Toolkit, along with over 2,600 assets that have already been created. If you need help with RSTK or localizing items, feel free to contact Nathan Doherty (nd******@le*********.com) who is the Eastern Territorial Liaison from LERMA/.