Magazine Exclusive

‘Don’t Drop the Mic’ offers sound advice

“Communication, no matter how eloquent or effusive it may be, is incomplete if understanding isn’t achieved,” says Bishop T.D. Jakes, author of a new book entitled Don’t Drop the Mic. The #1 New York Times bestselling author of more than 40 books, says, “Connecting with the recipient of your message is an essential element of successful communication because being understood is the ultimate objective. Words may be exchanged in a common language, but without understanding both the methods and manners, the message is usually incomplete.”

Drawing lessons from his own life, Jakes gives advice for people who have or want to grow into a speaking career. He also provides clear direction and insight for everyone who gives presentations, writes emails or talks to other people on their job or at home.

In a recent interview with SACONNECTS, Jakes said, “I write it from a layman’s perspective because, at my core, I’m a person: I know what it is to have ‘butterflies,’ I know what it is to be nervous, I know what it is to have dry mouth, I know what it is to break out in sweats, I know what it is to rehearse and rehearse what I’m going to say before I walk into a room.”


A practical guide for speakers

Bishop Jakes, known as a master communicator whose trusted voice is heard in more than 80 million homes daily and across a worldwide audience via social media, helps readers understand:

  • Why the way we speak and the words we use matter
  • How speaking well, no matter your topic or audience, improves your chances of getting the result you want
  • How to craft your message, whether it’s a simple email or a speech under the spotlights, to connect with listeners
  • Why good communication is important for building connection and community
  • How sharing God’s Word produces abundant fruit

Jakes, who is also the CEO of TDJ Enterprises, spanning film, television, radio, publishing, podcasts, and a Grammy Award–winning music label, describes many of the problems that hinder effective communication despite today’s advanced technologies. “We have a Baskin–Robbins news media that you can pick the flavor of your choice. We also have a social media that has ‘cookies’ in it and whatever you express interest in, it starts shooting you all sorts of information around those ideas so you can be sincerely wrong only because you have not had a holistic view.”

Jakes says despite the sometimes–discouraging discourse of today’s tumultuous, world, we should resist the temptation to speak recklessly or to fall silent when a situation demands that we speak up. “Sometimes you make a mistake, and you have to own the mistake, apologize for the mistake, and enter into the room as a student. It’s hard to enter in the room that way when you have always been the teacher.”


One mouth, two ears

Jakes says most people of our current generation want to learn, but resist being taught. Therefore, we should strive to have a conversation with them because today, communication is a literal and virtual two–way street.

“My favorite point in Don’t Drop the Mic is the syllogism that exists between the ear and the mouth,” says Jakes. “It is always interesting to me that, if you lose your ability to hear, it advertently will affect the way you speak. I think that nature is trying to give us a clue; that great communicators are born, not just out of great thinking, but out of great listening. Although the book is about talking, it is just as much about listening because listening is the birthing table of wisdom.”

by Warren L. Maye

Don’t Drop the Mic is available now in print, on Amazon Kindle, and on Audible audiobook.