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Bringing Global warmth

Spring has finally arrived, but it can still get a bit nippy outside.

That’s why Ysabel Martinez was so happy when her daughter, Dilayla, received a free coat in late February during a giveaway at The Salvation Army’s Trenton, N.J., Citadel Corps. Her mother explained that it is often hard for her daughter to find a coat in her size that she likes.

Ysabel Martinez and her daughter, Dilayla.

“It helped us economically, and helped my daughter stay warmer during this cold winter,” Martinez said.

The garment was among a donation of 3,000 brand-new winter coats from Hilco Global and the New Jersey Pandemic Relief Fund.

The coat distribution to children and parents began at The Salvation Army’s Jersey City, N.J., Corps. A press conference featured representatives of Hilco and New Jersey First Lady Tammy Murphy, the founding chair of the New Jersey Pandemic Relief Fund.

“We are so thankful for this generous donation, which is crucial in helping The Salvation Army continue to assist those in need, especially during this particularly cold and snowy winter,” said Major James Betts, divisional commander of The Salvation Army’s New Jersey Division.


Critical partner

Betts said each of the division’s 29 corps will distribute the coats within their communities and to individuals being helped through programs such as food pantries, soup kitchens, daycare centers, and homeless shelters.

Robin Albers, director of community relations and development for the division, said Chicago-based Hilco Global is an international financial services firm and the world’s preeminent authority on asset valuation, monetization, and advisory services. The coats were donated through the company’s ongoing global philanthropic program “Hilco Helps.”

Hilco has donated more than 9,500 coats with a retail value of over $1.8 million to shelters, schools, and various community and religious organizations throughout Chicago, Philadelphia, New Jersey, and Boston during the past few months.


Reaching out

At the press conference before the distribution, Jeremy Grey, executive vice president of Hilco Redevelopment Partners made a statement. “Hilco Global is thrilled to partner with the New Jersey Pandemic Relief Fund and The Salvation Army to help ‘Warm the Winter’ by distributing over 3,000 brand new winter coats to people in Jersey City and throughout communities all over New Jersey that can at times use a helping hand.”

Murphy had kind words for the Salvation Army’s work in New Jersey during the COVID-19 pandemic.

“In Jersey City and around the state, The Salvation Army opens its doors to provide for those who are food insecure, need emergency assistance, and daycare—all tremendously important functions as we continue to combat the COVID pandemic.”

The New Jersey Pandemic Relief Fund was established last March to raise funds and organize and coordinate resources to fight the medical, social, and economic effects of COVID-19. To date, the fund has raised more than $64.4 million from more than 62,000 donors and allocated $55 million to more than 500 organizations in all 21 counties in New Jersey.

by Robert Mitchell


To help ensure that The Salvation Army can continue to provide vital services throughout New Jersey, supporters can donate online at Individuals in need of a winter coat should contact their local Salvation Army for more information about coat distribution dates.

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