Commissioning Guests: Willie & Sadie Robertson
Willie Robertson is the CEO and resident prankster of Duck Commander. As the only one with a business degree, he took the company from a living room operation, down by the river, to a premiere destination for all-things outdoors. He says he honed his skills as a salesman by selling his freshly caught fish at the market with his mom as a young boy. Even then, he always worked to negotiate the best price. While he says “being a redneck millionaire has its perks” – including buying new trucks, gadgets, and swanky suits – he also admits that working with kin can be a headache.
In 2006, Willie began a new pursuit when he started Buck Commander. Willie and the Buckmen travel all over the country chasing white-tail deer, having a good time at hunting camp, and creating the “Buckmen” series of DVDs and the popular television show “Buck Commander: Protected by Under Armour” on the Outdoor Channel.
Willie is executive producer of both “Duck Dynasty” and “Buck Commander,” and exudes a passion for inspiring future hunters by showing the outdoor lifestyle and hunting experience in a fun and entertaining way. His unique perspective helps the two TV shows, DVDs and other products stand out in the crowd. While the Robertsons’ story is a great example of entrepreneurship and following your passion, it’s also about love, faith and putting family first. You can read more about Willie and his wife Korie’s story in the New York Times bestseller, “The Duck Commander Family“.
Willie loves being outdoors with his family and friends and is happiest at home in West Monroe, Louisiana, with his wife, Korie, and their children: John Luke, Sadie, Will, Bella, and a foster daughter, Rebecca. When he is not working, you will catch him on his tractor bush-hogging a field – earphones blaring, thinking of the next idea that will keep his companies at the top of the heap.