Delegates talk #Boundless2015 #OneArmy #WeAre150
If you were a Boundless Congress delegate who happened to have also been active on Facebook, Twitter, Instagram, Tumblr, the International Headquarters (IHQ) Social Media Wall, or on your own blog, you provided the world with an intimate perspective that reached far beyond the scope of the Salvation Army’s traditional media. Statistics show that your contribution was significant and immensely appreciated by 16.6 million viewers who watched via the Internet.
And if you were watching the festivities from home, today you can review Congress events and continue to contribute online (Flickr.com/photos/Boundless2015.org). Salvationists are sharing their memories of the Congress as well as how it continues to influence their lives and their ministries.
Major John P. Murray, IHQ communications secretary, said, “We knew that Boundless would be the most international congress ever, but the response across social media has been unprecedented.” He continued, “While the statistics tell part of the story, it’s also been notable that we’ve been able to use technology to communicate on a one–to–one basis. Integrating the important work of our photography and writing teams with our social media outputs was vitally important in telling the Boundless story to our followers around the world.”
Jon Knaggs, social media director for the USA Eastern Territory, served on the Boundless web and social media team, which included 13 communications professionals from around the Army world. Knaggs used some creative strategies such as posting “memes” (still images of congress speakers with shareable quotes from them) on Facebook.
“This was our first social media conference ever!” Knaggs said. “And there was such an underbelly of things happening, all at once.” He said that what he saw was overwhelming. “And it didn’t matter who you were, where you came from, we were all sisters and brothers in Christ.”
This congress also marked the first gathering of the Army’s social media professionals. “Now, we know [this kind of outreach] is possible,” said Knaggs. “Even though social media helps close the [geographical] gap, meeting face to face provided us with that moment when we could actually see each other and know that we are all in this together—to proclaim His name.”
by Warren L. Maye